Want to know how to make money with Pinterest?
Instead of thinking it’s a simple photo-sharing network with a few flashy signs, think of it as another online platform to make money.
Over the years, Pinterest has tweaked its platform to suit everyone, while still being the go-to for various ideas and DIYs. In fact, it has become a money making platform for those who know the right methods.
So if you’re still asking the question, “Can I make money on Pinterest?” The answer is an absolute yes. You can make money with Pinterest whether you have a blog or not.
This makes this article very important because I will show you how to make money with Pinterest.
Grab a bowl of ice cream if you can, let’s get started on how to make money with Pinterest.
How to make money with Pinterest?
The first and foremost way to make money from Pinterest is to create a business account. This serves as the point of sale between you and the audience that will bring you money.
Once you have that, here are the different ways to monetize Pinterest:
1. Start a blog
Now there are plenty of items on this list that will help you make money on Pinterest, but blogging has the highest earning potential of them all (and it’s not really close).
Over the years, Pinterest has become a massive platform that allows bloggers to reach millions of people on the internet every year. Now there’s a common misconception that Pinterest is just another social media platform like Instagram, TikTok, and the rest – but that simply isn’t true. It’s much more powerful in terms of helping bloggers make money with their content.
Just like you likely found this article by typing in “how to make money on Pinterest” in Google – the same thing happens on Pinterest. It’s a search engine, but it’s based on images instead of text.
This is why bloggers in many different niches become extremely successful with Pinterest marketing, from food bloggers to personal finance bloggers and more.
Here’s the quick and dirty version of how making money with a blog on Pinterest works:
- Choose a blogging niche (food, personal finance, fashion, etc.)
- Create content and post it on your blog, and monetize it with ads, affiliate products, or even sponsored placements
- Create a Pinterest account
- Create a Pin (i.e. an interesting image that shows what your blog post is about – see below)
- Post the image on Pinterest
Now there’s more to it than that, of course, but that’s essentially how it works. When a Pinterest user searches for something that matches your blog post, they’ll be able to see your Pin, click on it, and ultimately see your ads or buy products from you.
And the great thing is that it’s scalable – there are plenty of bloggers out there that make anywhere from a few thousand dollars per month to hundreds of thousands per month!
If blogging sounds fun and interesting to you and you’d like to know more, you can check out our free guide on starting your own blog here.
#2. Make a pin.
Every time there is a new article on your blog, make sure to create a Pin for it. You can bring new readers to your blog just by having a pin for that new article you wrote.
#3. Make a free copy.
Who doesn’t like free stuff? You can create a free item or gift related to your blog and pin it. Make sure the offer is irresistible. You wouldn’t want to present yourself as an unreliable blogger. If you put it strategically, you’d be amazed at the number of new readers you’ll get from Pinterest
#4. Communicate with other people in your Pinterest community.
Socializing is part of blogging. So to keep growing your blog, you need to pin other people’s pins, just like you retweet posts that interest you on other social media platforms.
Rather than avoiding them because you may not want to share them with your audience, I encourage you to collaborate and share ideas. You can all come together on the same boards with topics related to your niche. This can bring readers to your blog site in its own way
None of these methods directly make money from Pinterest. But they
can drive more traffic to your blog. This is basically what every blogger wants because high traffic means you can make money from affiliate links and ads. So, up your Pinterest game!
#2. Make money with Pinterest on your online store.
Pinterest works for all types of businesses, from content creators to online store owners. As an eCommerce store owner, you can generate new customers for your store from your Pinterest account.
You may not be paid directly by Pinterest, but you can take advantage of the great community on Pinterest and make your store visible to many people.
A Survey by Pinterest reveals why this is the best place to advertise your eCommerce store:
As an eCommerce store owner, you can use Pinterest by creating boards and Pins, just like bloggers do. Another thing is that you can run ads on Pinterest just like on Facebook. It’s called Sponsored Pins.
You can create free Pins to get your content to your audience. You can choose all formats such as images, videos, and product pins. And you can optimize your ads to meet different goals (traffic, brand awareness, app installs, etc.)
#3. Find your niche and build an audience
As a content curator, you have a particular niche that you are interested in. If it’s a niche that drives the audience, you can make money from it.
For example, let’s say you are a makeup artist. You can choose your target audience: women aged 18 to 60 who like to apply make-up or women who rarely apply it. You can pin and create a sign that represents your niche and is eye-catching enough to attract your target audience.
Consistent interaction with other community members can help you gain more followers on your boards and view your Pins. You can grow your Pinterest followers and create a mailing list.
If you don’t have a product to sell, advertisers will start showing ads through your Pinterest account. That’s one way to make money with Pinterest.
#4. Monetize your skills on Pinterest
I remember searching google for a styling idea as a result of my body type. Then I was directed to Pinterest to see their collection of pins. I was like wow! I saw everything I was looking for and more. It made me sign up to become a member.
Pinterest is not only a social media platform but also a huge store of ideas. You can even call it a library. All the things you’re looking for to learn, there’s a pin on it. The good news is that you can collect them later.
But wait, what if you learned those skills with the goal of making money on Pinterest?
There are so many marketable skills you can learn and make money from Pinterest. Some of them include cake baking, furniture decoration, calligraphy, podcasts, photography, etc.
Depending on what you choose, you can promote your skills on Pinterest and get customers to patronize you.
# 5. Affiliate marketing
Affiliate marketing is when you partner with companies to promote their products or services for a commission. Many companies are looking for affiliate marketers who want to promote their brand. So if you build your Pinterest page like we discussed above, you can choose to become an affiliate marketer for a brand.
The company will give you a link to their product that you can use for promotion in your posts and Pins. When someone clicks on the link of the product, you will receive the agreed commission.
Or you can create a wish list board where you can store some of the items you like. All of this is aimed at promoting the product and getting conversion (people clicking the affiliate link to buy the product).
Here are a few things you should know about making money on Pinterest through affiliate marketing.
Anyway, I still think affiliate marketing is a great way to monetize Pinterest for anyone who wants to. You can add value to the lives of your followers by promoting the products you love.
#6. Sell your own products
Another way to make money on Pinterest is by selling your own products. Pinterest can help you drive more sales through their suite of features designed to increase your brand’s visibility. From the promoted pins to the lens camera, they all make your product appear appealing in the eyes of your customers.
You can use any format, such as a photo or video, to advertise your goods on Pinterest. Make sure to use eye-catching images to advertise your goods and show how they are being used. You can also have models advertise your products and record a video about them.
You can use any format and see which one gets the best audience engagement, then be consistent with it.
While Pinterest doesn’t pay you for selling your products on their platform, you can still monetize Pinterest through your followers.
You can also consider running competitions to sell your product. It’s a popular feature on Pinterest and can help you make money.
Whichever method you choose to use, be sure to make excellent pins that will drive sales.
#7. Become a Virtual Assistant
You can make money from Pinterest by becoming a virtual assistant. Pinterest’s virtual assistants help Pinterest users optimize their accounts for better performance and experience.
They perform operations such as:
However, to do this effectively, you need to learn how Pinterest works. With a good knowledge of how the system works, you can properly guide other users. If you want to become a Pinterest virtual assistant, I recommend you do this Pinterest Virtual Assistant course to learn more about how it works.
Once you’re done, you can decide on the services you’ll be providing and your prices.
Then start the customer hunt. The more customers you get on Pinterest, the more money you make. A good way to do this is by selling your services online. Create pins to tell your followers you’re a VA. You can even advertise on other social media platforms.
The good side of this job as a Virtual Assistant is that you can work at your own pace and comfort and the job is interesting.
#8. Apply SEO strategies to your Pinterest
Another method of monetizing Pinterest is by applying search engine optimization to your Pins and board. Applying SEO strategies will make it easier for you to show up in search results like Pinterest and even Google when users search with certain words known as “keyword”.
Be clear and descriptive when you write your profile, pins, and boards. Make sure to use the appropriate keywords you want to appear for and use them extensively. You can choose to include links as well!
This strategy will help you become visible to users, advertisers, and even businesses that need your services.
#9. Teach Pinterest strategies to others
To round out my list of how to make money with Pinterest, teach your Pinterest strategies to others.
If you have become an affiliate marketer or worked with several or even become a virtual assistant, other users will want to know. You can create eBooks or videos explaining what you’ve learned over time.
So there you have the ways to make money with Pinterest. But I recommend that you diversify your income. Don’t rely solely on Pinterest as your main source of income.
Although it is a large platform that has been around over time, it is still safe to have another source of income in case Pinterest comes up with more changes.
I hope this helps you.
However, in this case, you have to be very careful.